Lishen Power Sector Marketing Center Held 2024 Meeting



On January 29, Marketing Center 2024 annual meeting themed "Innovation, Breakthrough, Future" was held at Tianjin HQ. Yang Chenglin, deputy secretary of the Party committee and general manager, and other heads of Lishen (Qingdao) attended the meeting. Liu Zhengrong, assistant to the general manager and general manager of marketing center of Lishen (Qingdao), presided the meeting and delivered report in the meeting.

Yang Chenglin made following points: First, marketing team should analyze market trends, forging strong points and making up for weak points, keep in mind good rare properties, explore resources space and establish customers’ demand boundary, keep in touch with market, engage customers closely. Second, Second, marketing team should be disciplined. Being "last mile" of marketing, marketing team is market oriented and messenger of  the brand. High degree of ideological and behavioral awareness is required for them. Third, behavior should be well controlled and managed, “subconscious behavior” should be developed deliberately and “muscle memory” exercised in marketing. 2024 marketing objectives should be planned in advance like thinking ahead in playing chess, laying the sound basis for accomplishing objectives.

Liu Zhengrong delivered a report titled "Innovation, Breakthrough, Future", reviewing 2023 market situation and marketing and planning 2024 marketing. “Power sector marketing team should strengthen its responsibility and break down overall work into quantitative indicators and qualitative indicators; It should explore new patterns, new ideas and new models. Sale strategies should vary according to different customer types and different product attributes; respect the real situation, take advantages and uplift value,” said he.

Reports on vehicle mountable sector, energy storage sector and after-sale service were given in the meeting.

Heads of Lishen (Qingdao) and members of operation, finance, quality, R&D technology center and offices attended the meeting.